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Meet our talented and passionate team

We’re a global team of doctors, nurses, engineers, account managers, marketers (and more). And we all have one fundamental belief: that reproductive health should be accessible to everyone.​

Meet our clinical team

Led by Dr. Gidon Lieberman, our best-in-class clinical team provide people with unlimited advice, wellbeing support and treatment when needed.
Medical Director

Mr. Gidon Lieberman

[He/Him]
Gidon is a leading consultant gynaecologist and fertility specialist practising in London. With over 25 years of experience in reproductive health, he specialises in menopause, fertility, laparoscopy, fibroids, ultrasound, and hysteroscopy.
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Head of Clinical Services

Brenda Muchapondwa

[She/Her]
With more than 16 years of experience working in reproductive health, Brenda is our Head of Clinical Services. She has worked at some of the UK's leading fertility clinics and has a strong interest and understanding of surrogacy and egg donation programmes.
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Clinical Consultant

Dr. Jane Ding

[She/Her]
Jane is a consultant in obstetrics and gynaecology.  She has a PhD from Cambridge University on breast cancer and completed her medical training at Oxford University.  She has spent the last 10 years working as a specialist in obstetrics and gynaecology in NHS posts, most recently at Whittington Hospital.  She has significant experience in all parts of fertility treatment, hormone health and women's health.
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Nurse Practitioner

Dorien Hasselaar

[She/Her]
Dorien specialised in fertility 14 years ago and never looked back. She has experience from some of the top fertility clinics in London, and has worked with very complex fertility cases. She has led PGTA/PGTM and surrogacy teams as a senior nurse and has experience in nurse management within IVF clinics. Dorien has extensive experience in all parts of the fertility journey.
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Care Advisor

Emilia Soulios

[She/Her]
Emilia has an MSc from UCL in Clinical Mental Health, and a background in health sciences, reproductive health, sexual health, and psychology. She offers advice and guidance, as well as an empathetic ear to anyone needing support throughout their reproductive health journey.
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Midwife

Olivia Vince

[She/Her]
Olivia has been a qualified midwife since 2016. She has experience working in hospitals and fertility clinics in London, specialising in women’s health, antenatal health and supporting people during labour, delivery and throughout postnatal journeys. She is passionate about empowering people through educating them and supporting them through their unique reproductive health journeys.
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Men's Health Consultant

Asif Muneer

[He/Him]
Professor Asif Muneer is an expert in the field of andrology which includes the management of male benign and malignant genital diseases including erectile dysfunction, Peyronie's disease and male infertility. His specialist interests include male genital cancers, male infertility, erectile dysfunction, penile prosthesis surgery, vasectomy reversal, surgical sperm retrieval and Peyronie’s disease.
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Care Advisor

Sana Ahmed

[She/Her]
Sana has a strong passion for human reproduction, fertility preservation and medical regulations. She has an MSc in Reproductive and Developmental Biology from Imperial College London and previously has worked as a Clinical Andrologist in both the NHS and Private Fertility Sector.
LinkedIn
Care Advisor

Amy Meggison

[She/Her]
Amy has over 7 years of experience working in bereavement and is passionate about listening and supporting people through some of life's toughest moments. She also has experience performing medical and cosmetic tattooing for cancer patients.

Meet the Fertifa family

Fertifa was born out of our personal experiences with reproductive health. We've seen first hand how difficult going through reproductive health challenges can be, especially whilst managing careers and busy lives around it.​
Director

Eileen Burbidge

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Founder's Associate

Giuliano Sison

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Marketing and Sales

Lizzie Hayes

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Marketing Lead

Roxy Alexander

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VP Revenue

Matt Johnson

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Operations and Office Assistant

James Flory

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Founder's Associate

Ines de Lestapis

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Sales Director

Matt Wood

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Account Executive

Rob Nutley

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Sales Development Lead

Matt Stoker

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Head of Operations

Céline Crawford

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Account Manager

Zoe Seymour

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Head of Technology

Vuk Nikolic

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Founder's Associate

India Boyer

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Engineering Lead

Milos Bugarinovic

Product Owner

Margita Milovanovic

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